Doctors Without Borders
Campaign Strategy & Design
During my studies, we were tasked to create a fictive campaign for Doctors Without Borders in India, to encourage local volunteering and participation in helping the local community and increase awareness of the organization.
After further investigation about Indian culture and the local market, we thought the best approach was to convince people they had to give meaning to their actions and importance to their homeland.
Hence the campaign "Save Lives, Give Meaning to Yours" "#SAVEYOURBOTHERS"
